Shoaib Chaudhary
Founder & CEO, Plumlogix · Creator of AirIQ360™ · Wharton · 23+ Years in Enterprise AI & Digital Transformation
Shoaib Chaudhary is a technology entrepreneur with over 23 years of experience in digital transformation, enterprise AI, and Salesforce implementations. He founded Plumlogix in 2016 after co-founding SPRUCEIT and serving as a Digital Transformation Lead at Avis Budget Group. Earlier in his career, he served as a Financial Analyst at Cendant (Fortune 100) and as Assistant General Manager at the Lahore Stock Exchange — giving him a rare combination of financial markets acumen and technology execution depth.
Under Shoaib's leadership, Plumlogix has grown into a certified Salesforce Partner since 2016 with 70+ consultants across 5 countries, serving clients including Barnes & Noble, Tenet Healthcare, Bloomberg, FannieMae, and major city Economic Development Departments. Plumlogix's AI implementation work has been featured in the New York Times and the Forbes — validating the real-world impact of the platform before a single airline contract was signed.
Shoaib also founded PlumlogixU.org, a global workforce development initiative advancing in-demand digital skills. He holds an MBA and Executive Coursework from The Wharton School and Oklahoma City University. AirIQ360™ is his most focused product vision: purpose-built AI for the airline industry that mid-size carriers can actually afford and deploy.
Under Shoaib's leadership, Plumlogix has grown into a certified Salesforce Partner since 2016 with 70+ consultants across 5 countries, serving clients including Barnes & Noble, Tenet Healthcare, Bloomberg, FannieMae, and major city Economic Development Departments. Plumlogix's AI implementation work has been featured in the New York Times and the Forbes — validating the real-world impact of the platform before a single airline contract was signed.
Shoaib also founded PlumlogixU.org, a global workforce development initiative advancing in-demand digital skills. He holds an MBA and Executive Coursework from The Wharton School and Oklahoma City University. AirIQ360™ is his most focused product vision: purpose-built AI for the airline industry that mid-size carriers can actually afford and deploy.
Salesforce Partner since 2016
MBE / MWBE Certified
New York Times · Forbes
Wharton Executive Education
23+ Years in Tech
shoaib@plumlogix.com →
As Featured In
"Plumlogix's AI implementation work has been recognized by major national publications — validating that enterprise-grade AI can be delivered by a focused, specialized team."
Plumlogix's Salesforce Agentforce implementation was featured in both the New York Times and the Forbes — published case studies demonstrating real-world ROI before AirIQ360™ was even announced.
Steve T.
Aviation Strategy & Industry Relations
AirIQ360™ · Plumlogix
Steve Trent is one of the most decorated airline analysts in the Americas — a Managing Director and Senior Equity Analyst at Citi Research who has covered the Americas Airlines and Latin American Transport sectors since 1999. He was ranked the #1 Airline Stock Picker in the Americas by StarMine in 2020, ranked by Institutional Investor 12 times in Latin America transport including Runner-Up from 2018–2021, and achieved multiple top-five Greenwich Survey rankings for Latin American transportation.
Steve's coverage universe spans Copa Holdings, Azul, GOL, Volaris, Delta, American, United, JetBlue, Frontier, Embraer, and major Latin American airport operators — giving him unparalleled direct relationships with the CEOs, CFOs, and boards of every airline AirIQ360™ is targeting. He introduced Plumlogix to the Indigo Partners network (Frontier, Volaris, Wizz Air, JetSmart) and facilitated introductions that are now active strategic conversations for AirIQ360™.
Steve holds an MBA from the Tuck School of Business at Dartmouth College and graduated magna cum laude with a BA from the University of Pennsylvania. He began his career as a Corporate Finance Associate at Banc of America Securities.
Steve's coverage universe spans Copa Holdings, Azul, GOL, Volaris, Delta, American, United, JetBlue, Frontier, Embraer, and major Latin American airport operators — giving him unparalleled direct relationships with the CEOs, CFOs, and boards of every airline AirIQ360™ is targeting. He introduced Plumlogix to the Indigo Partners network (Frontier, Volaris, Wizz Air, JetSmart) and facilitated introductions that are now active strategic conversations for AirIQ360™.
Steve holds an MBA from the Tuck School of Business at Dartmouth College and graduated magna cum laude with a BA from the University of Pennsylvania. He began his career as a Corporate Finance Associate at Banc of America Securities.
Muqeet
AI Architecture Lead
AirIQ360™ · Plumlogix
Muqeet architected the core technical foundation of AirIQ360™, designing a scalable and resilient platform capable of operating within the complex environments of modern airlines. His work includes the development of AirIQ360™’s on-premise CUDA-based AI deployment framework, enabling data-sovereign airlines to leverage advanced AI capabilities while maintaining full control over sensitive operational and customer data. By prioritizing flexibility, security, and performance, he ensured that the platform can be deployed across diverse infrastructure environments without disrupting existing airline technology investments.
As the lead engineering force behind AirIQ360™, Muqeet also developed the platform’s parallel route optimization engine and the real-time customer event tracking system built on Golang. These innovations allow airlines to process operational data at scale, improve decision-making, and deliver proactive customer experiences. His architecture-first approach enables AirIQ360™ to integrate seamlessly with existing systems, helping airlines accelerate digital transformation without the cost and complexity of replacing their current technology ecosystem.
As the lead engineering force behind AirIQ360™, Muqeet also developed the platform’s parallel route optimization engine and the real-time customer event tracking system built on Golang. These innovations allow airlines to process operational data at scale, improve decision-making, and deliver proactive customer experiences. His architecture-first approach enables AirIQ360™ to integrate seamlessly with existing systems, helping airlines accelerate digital transformation without the cost and complexity of replacing their current technology ecosystem.
Meghraj G.
Senior Solutions Architect
AirIQ360™ · Plumlogix
Meghraj is a Senior Technical Software Engineer and Architect with 12+ years of experience in the telecom and software development domain. He has handled multiple projects from business requirements, solutioning, cost and effort estimation, and delivery of the project, and responding to RFP with the Presales team. He has worked on AI capabilities and features of Amazon Connect & Zendesk for Contact Center, providing customers a wide range of transformation in contact center domain. Along with architecture and solutioning expertise, Meghraj has designed and implemented Amazon Connect Contact Center Solutions for using various AWS services, including Lambda, DynamoDB, S3, CloudWatch, Polly, EC2, RDS, DynamoDB, AWS API’s, Pinpoint, SES, SFTP servers, ALB, WAF, Lex, Bedrock, etc.
He has designed and integrated third-party applications with AWS Connect, like SSO, CRM and communication channels like Twilio, WhatsApp, and Facebook. He has very good knowledge of cloud platforms, CI/CD pipelines, Configuration management, Build and Release Management, and Application monitoring. Skilled in AWS contact center technology along with transcribe and multiple monitoring services in AWS. He has successfully built a highly motivated workforce in distributed geographical locations.
He has designed and integrated third-party applications with AWS Connect, like SSO, CRM and communication channels like Twilio, WhatsApp, and Facebook. He has very good knowledge of cloud platforms, CI/CD pipelines, Configuration management, Build and Release Management, and Application monitoring. Skilled in AWS contact center technology along with transcribe and multiple monitoring services in AWS. He has successfully built a highly motivated workforce in distributed geographical locations.
Satish K.
Lead Salesforce Developer
AirIQ360™ · Plumlogix
A 15x Salesforce-certified professional with 14+ years of experience in Salesforce architecture, development, administration, and enterprise solution delivery. He specializes in designing scalable Salesforce ecosystems across Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud, Health Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud.
With deep expertise in Apex, Lightning Web Components (LWC), integrations, DevOps, CPQ, OmniStudio, and enterprise architecture, he has successfully led complex digital transformation initiatives for organizations across multiple industries. His focus is on delivering secure, scalable, and business-driven solutions that accelerate innovation, improve operational efficiency, and maximize ROI.
Aslam
Revenue & Search Strategy
AirIQ360™ · Plumlogix
Aslam designed the revenue intelligence layer of AirIQ360™, creating the contextual ancillary engine that delivers highly personalized offers based on real-time operational and customer signals. His work enables airlines to generate new revenue opportunities by intelligently triggering ancillary products and services based on factors such as weather conditions, flight disruptions, loyalty status, travel context, and passenger behavior. By combining AI-driven decisioning with airline operational data, he helped transform ancillary sales from static offerings into dynamic, context-aware experiences.
A key innovation led by Aslam is AirIQ360 Revenue™’s weather-triggered ancillary upsell capability, addressing a recognized white space in aviation AI identified by OAG in 2025. This breakthrough allows airlines to proactively present relevant products and services when weather events are likely to impact passenger journeys, creating value for both travelers and carriers. In addition, Aslam leads the platform’s meta-search integration strategy, ensuring airlines can leverage external demand signals and distribution channels to optimize revenue generation, improve conversion rates, and strengthen customer engagement across the travel lifecycle.
A key innovation led by Aslam is AirIQ360 Revenue™’s weather-triggered ancillary upsell capability, addressing a recognized white space in aviation AI identified by OAG in 2025. This breakthrough allows airlines to proactively present relevant products and services when weather events are likely to impact passenger journeys, creating value for both travelers and carriers. In addition, Aslam leads the platform’s meta-search integration strategy, ensuring airlines can leverage external demand signals and distribution channels to optimize revenue generation, improve conversion rates, and strengthen customer engagement across the travel lifecycle.
Anuj K.
Senior Telecom Architect
AirIQ360™ · Plumlogix
Anuj is a Senior Telecom & Unified Communications professional with 15+ years of experience in designing, implementing, and managing enterprise voice solutions. Specialized in Microsoft Teams, Direct Routing, SBCs (Ribbon/Sonus, AudioCodes), and Skype for Business. He lead the architecture and deployment of Microsoft Teams Direct Routing across complex dedicated, shared, and multi-tenant environments, delivering scalable unified communications solutions for enterprise customers. Engineered and administered AudioCodes and Ribbon SBC infrastructures with robust high-availability and disaster recovery frameworks, improving call reliability, minimizing service disruptions, and ensuring enterprise-grade voice continuity.
He has collaborated closely with sales, presales, and proposal teams to develop scalable solution architectures, accurate effort estimations, and proven delivery strategies, contributing directly to successful bid wins, revenue growth, and new client acquisition. He owned end-to-end project governance, including solution design, resource planning, effort estimation, risk management, and delivery oversight, consistently ensuring projects were delivered on time, within scope and budget, and aligned with client and business objectives.
He has strong expertise in solution architecture, migrations, VoIP technologies, and contact centre integrations. Proven ability to lead teams, deliver large-scale deployments, and optimize communication infrastructure.
He has collaborated closely with sales, presales, and proposal teams to develop scalable solution architectures, accurate effort estimations, and proven delivery strategies, contributing directly to successful bid wins, revenue growth, and new client acquisition. He owned end-to-end project governance, including solution design, resource planning, effort estimation, risk management, and delivery oversight, consistently ensuring projects were delivered on time, within scope and budget, and aligned with client and business objectives.
He has strong expertise in solution architecture, migrations, VoIP technologies, and contact centre integrations. Proven ability to lead teams, deliver large-scale deployments, and optimize communication infrastructure.
Christopher M.
Board Member
Ex: Yahoo & Qualcomm
Christopher McLaughlin-Brooks is an accomplished IT, Information Security, and Digital Product Development leader with experience at top organizations including Qualcomm, Yahoo, Business Objects, and TaskUs. With a background in Computer Science and Foreign Language, he blends technical expertise with cross-cultural communication skills to drive results across industries. His core strengths include IT infrastructure management, corporate security, data management, and leading IT operations. Christopher has developed Generative AI-powered solutions delivering efficiency and cost savings for multiple companies.
Edwin G.
Board Member
Ex: H&M Group & The Coca-Cola Company
Edwin Grogan is a Fortune 500 CIO, CTO, and Digital Transformation Leader with over 25 years of multi-industry technology leadership across the U.S. and Europe. He has led global technology teams in sectors including finance, aviation, retail, and consumer products, driving innovation, cost efficiency, and operational excellence. Known for delivering large-scale transformation programs on time and under budget, Edwin has expertise in mergers and acquisitions, governance, and security.
At H&M, he developed the company’s technology transformation plan and “always on, always secure” strategy. At Coca-Cola, he executed a $30M program, streamlining operations and boosting digital resilience into the top 25% of the CPG industry.
At H&M, he developed the company’s technology transformation plan and “always on, always secure” strategy. At Coca-Cola, he executed a $30M program, streamlining operations and boosting digital resilience into the top 25% of the CPG industry.
Tina S.
Board Member
Ex: Magnet360 & Mindtree
Tina Sherman is a seasoned growth leader with over 30 years of experience spanning business development, marketing, and strategic partnerships. After beginning her career in advertising and experiential marketing, she transitioned into the Salesforce ecosystem in 2009, where she has since built and led high-performing teams across business development, partner marketing, and global alliances.
Tina has held senior leadership roles at Magnet360, Mindtree (now LTIMindtree), and Wipro—where she served as General Manager of Global Salesforce Partnerships, driving large-scale partner strategies and business growth. Most recently, she was Chief Growth Officer at Astound Digital, overseeing go-to-market initiatives and partnership expansion.
Tina has held senior leadership roles at Magnet360, Mindtree (now LTIMindtree), and Wipro—where she served as General Manager of Global Salesforce Partnerships, driving large-scale partner strategies and business growth. Most recently, she was Chief Growth Officer at Astound Digital, overseeing go-to-market initiatives and partnership expansion.
120+
Global Delivery Team
120+ Certified Consultants · 5 Countries
Plumlogix
AirIQ360™ is backed by Plumlogix's full global team — Salesforce-certified Solution Architects, Administrators, AI Specialists, Developers, and DevOps engineers across the US, Pakistan, India, Latin America, and beyond. Enterprise delivery capability at mid-market pricing.